Some of the attended editions for the reason that creation of TUTTOFOOD is coming to an finish, with greater than 83,000 registered skilled guests, 20% of whom come from 132 completely different international locations. The most important teams got here, so as, from Spain, the USA, France, Switzerland, Germany, the Netherlands, China, Romania, Poland and the UK , however delegations from 5 continents had been additionally current: from Vietnam to Canada, from the Faroe Islands to Paraguay and Kazakhstan.
4 days of intense exchanges, with 1000’s of enterprise conferences organized due to the platform for connecting the manufacturers and the chosen consumers, additionally with the collaboration of the ITA/ICE Company. There have been additionally many journalists and influencers from Italian and international, conventional and revolutionary media.
Specifically, the brand new exhibition model was very a lot appreciated by each exhibitors and operators: the macro-spaces bringing collectively the vertical sectors by sector affinity, reflecting the distribution logics – Contemporary, Packaged and Frozen Fish – have simplified the format journey and the visible expertise could be very efficient, facilitating the exploration and discovery of latest manufacturers and new merchandise.
New merchandise had been extra current this 12 months than ever, with numerous innovation by way of sustainability, packaging and processes, new recipes that anticipate tendencies and reply to rising shopper wants – plant-based merchandise protein-rich merchandise – and prime service. codecs that meet the demand for comfort in at this time’s existence. Sustainable innovation was additionally celebrated with the second version of the Higher Future Award in cooperation with GDOweek and MarkUp, which registered greater than 50 purposes. There have been a number of neck and neck finishers among the many award winners this 12 months, reflecting the general prime quality of the merchandise submitted.
From the voice of the protagonists
A dynamic ambiance filled with alternatives that can be confirmed by the protagonists of the parterre exhibition. One of many exhibitors was Claudio Rizzi, Advertising Director of Ferrarini, one of many leaders within the charcuterie sector: “We returned to TUTTOFOOD after the exploit version in 2015 and met new consumers from Japanese Europe, Australia and Hong Kong.
Emanuela Teani, Senior Market Advisor at Innovation Norway, the company that promoted the Norwegian collective, provides: “We had been pleasantly shocked to satisfy a South Korean purchaser who got here particularly to satisfy us. Along with fish, TUTTOFOOD represented a possibility to advertise different native merchandise, resembling brandy”.
Along with international collectives, consortia had been additionally nicely represented this 12 months. “It is our second time at TUTTOFOOD and we had an excellent impression. There’s a good worldwide presence, which is a crucial issue for us, as we’re right here particularly to satisfy giant international retailers. We actually favored the brand new location within the pavilion as a result of it introduced collectively all of the consortia. Very useful and environment friendlyconcludes Carlotta Barbiere, occasion supervisor for the Parmigiano Reggiano Consortium.
As for consumers, notably foreigners, attendance at this version was as soon as once more very robust. That is the case of Alaa Elwakil, common supervisor of worldwide gross sales in Alexandria in Egypt of the Mansour group, the second largest personal industrial group within the Center East, energetic in lots of sectors, together with 160 supermarkets with completely different manufacturers: “Right here we discover merchandise to import, retailers for our merchandise and stimuli and concepts for brand spanking new merchandise to create or market. The Center East presents a really diversified context, the place alongside a big mass market with restricted buying energy, there are giant niches with excessive demand, and a major curiosity in premium merchandise of Italian origin and European. A fantastic enterprise alternative for everybody”.
One other nation that stood out is Saudi Arabia. “What struck me was the authenticity of the merchandise introduced, which actually stands out at this stage. Resulting from that, I organized as much as 20 conferences a day. It is nice to satisfy wonderful corporations, even small ones, who want to export by responding to the specificities of our market,” says Wafi Issa of Meals Selection Buying and selling Co. (Saudi Arabia).
For extra established markets, the hot button is to find new merchandise. That is confirmed by Mark Phillips of Central Market, a retailer with 10 specialty meals shops in Texas: “We had been very happy with the presence of truffle merchandise, resembling a truffle guacamole. Guacamole is an emblem of Tex-Mex delicacies and with the ability to renew it’s a nice enterprise alternative. Along with Italian merchandise, we’ve got additionally found attention-grabbing proposals from international locations resembling Greece, Spain and even China..
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The greater than 150 occasions, together with TUTTOFOOD occasions and exhibitor occasions, had been additionally highly regarded. This 12 months, the show-cooking classes with nice Italian and worldwide cooks, organized in collaboration with Ambasciatori del Gusto, APCI, Assitol and Federcarni, had been notably appreciated.
The occasion additionally attracts consideration on social networks, with greater than 1.8 million folks reached, greater than 8.1 thousand interactions (on the 4 reference platforms: Fb, Instagram, Twitter and LinkedIn) and greater than 800 thousand views for Instagram tales alone.
Because of the alliance between Fiera Milano and Fiere di Parma, Cibus and TUTTOFOOD will create this 12 months an much more strategic platform, with a European dimension, which can help much more successfully corporations wishing to guess on internationalization to develop their exercise.
The following occasion will happen in Parma from Might 7 to 10, 2024. The tenth version of TUTTOFOOD is in fieramilano from Might 5 to eight, 2025.
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