Really Grass Fed, a premium dairy model produced sustainably from the inexperienced fields of Eireintroduced a packaging refresh for its Pure Creamy Butter and Pure Cheese strains.
The brand new butter packaging options an emerald inexperienced and daring magenta shade whereas additional speaking the advantages and differentiators of Really Grass Fed. The packaging emphasizes key product attributes, together with stating that Really Grass Fed cows spend 250 days grazing within the lush fields of Eire. Really Grass Fed merchandise carry the eagerness of Irish farmers to market with top quality dairy substances.
Along with being Non-GMO Venture Verified, Really Grass Fed merchandise are freed from all rBST development hormones and antibiotics, and are permitted for animal welfare by A Greener World. Really Grass Fed farms sometimes have a mean of 1 cow for each two acres of land, and its farmers share deep bonds with their herds. As a farmer-owned cooperative group, sustainability, regenerative farming practices and animal welfare are at all times high priorities.
“We’re happy with our new packaging and imagine the completely different shade palette will assist present some extent of distinction for shoppers when buying in-store,” mentioned Jaclyn Crab, Advertising and marketing Director for Really Grass Fed. “We sought to create a design to distinguish our merchandise from a really analogous design strategy, the place most manufacturers sometimes function blue and yellow hues, and wished to honor our Irish heritage, whereas speaking our premium factors of distinction and our sustainability story.”
The packaging refresh is the primary for the model since 2019, and the model has finished in depth client analysis and testing to make sure optimistic suggestions on the adjustments. In a Quant take a look at, 69% of goal shoppers most popular the brand new packaging.
“Along with the optimistic response from our shoppers to our new packaging, our main retailers have additionally offered many optimistic feedback, notably relating to how our merchandise now stand out visually from others on the cabinets, and might simply converse to our high-quality proof factors,” mentioned Conor O’DonovanManaging Director at Really Grass Fed.
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