NextFoods, a practical meals and beverage trade pioneer since 2006, has introduced the merger of all-natural sports activities vitamin chief Cheribundi and intestine well being innovator GoodBelly. The mixed entity brings collectively two high-growth firms and can search to seize class and product synergies that can propel them to the forefront of practical meals and beverage tendencies by harnessing the facility of whole-food vitamin. . As a part of the merger, Marcel Bens, present CEO of Cheribundi, will assume the position of CEO of NextFoods.
“Cheribundi and GoodBelly are devoted to offering pure merchandise that present scientifically confirmed well being advantages,” Bens mentioned. “This merger comes at a time when customers wish to transfer past artificial, lab-grown merchandise to one thing that naturally delivers the identical advantages, positioning NextFoods as a pacesetter on this motion.”
Emil Capital Companions (ECP) is the biggest investor within the mixed entity. “Shoppers are always searching for to handle their well being via the meals and drinks they eat,” mentioned Andreas Guldin, Managing Companion and CEO of ECP. “We’re thrilled to carry collectively two proficient and pushed firms to appreciate the imaginative and prescient of better-for-you, better-for-the-planet merchandise that meet rising client demand.”
The practical meals market is anticipated to achieve $26.7 billion by 2027 rising at a CAGR of 6.7% (Allied Market Analysis). As a mixed entity, NextFoods will give attention to rising its strategic channels. This contains e-commerce, which is anticipated to develop 56% by 2027 and the place, as a enterprise, Cheribundi has seen a 120% year-over-year enhance. Sports activities can be an vital progress space for Cheribundi, which now has greater than 400 skilled and collegiate sports activities groups as prospects, and shall be an space of focus for NextFoods. Moreover, NextFoods provides the size to help over 20,000 shops for GoodBelly and Cheribundi merchandise.
“The addition of Cheribundi to the NextFoods household is a crucial step in the way forward for each manufacturers to drive steady enchancment in practical meals and drinks and we sit up for fueling the subsequent evolution of innovation,” mentioned mentioned Juan Gluth, former CEO of NextFoods who’s now stepping as much as the publish of Chief Industrial Officer. “I sit up for working with our lead investor and our new administration crew to make sure the long run success of our mixed firm.”
Since their inception, GoodBelly and Cheribundi have continued to ship modern new merchandise to satisfy client wants. Extra just lately, GoodBelly launched its KIDS! Probiotic drinks and immune help line to advertise wellness via intestine well being for all ages. GoodBelly has additionally expanded its on-the-go choices with GoodBelly To Go® Quick Melts, shelf secure probiotic powders. Cheribundi’s line of tart cherry merchandise has just lately been expanded with its line of concentrates, that includes a pure tart cherry focus plus an Immunity mix and a Sleep mix for all-time tart cherry juice advantages.
#NextFoods #merges #GoodBelly #Cheribundi