Majlen Fazer, senior product high quality, cocoa and chocolate specialist at Finland’s largest meals firm, Fazer, is that this 12 months’s ISM award winner. The world’s largest and most vital commerce honest for confectionery and snacks honors, amongst different issues, its dedication to larger sustainability within the confectionery and snacks trade. Fazer strives to place the meals trade on the trail to a livable future with environmentally pleasant, wholesome and prime quality merchandise and packaging. Fazer is well-known in Scandinavia for its confectionery of every kind and has been a household enterprise for over 130 years. Within the fourth era, Majlen Fazer, Karl Frazen’s granddaughter, is now on the board and her aim is to encourage much more folks for Fazer chocolate.
The passionate chocolatier works “from the bean upwards” to protect the chocolate style and assure the standard of the product. With a purpose to help her steady improvement, the expert pastry chef often undergoes coaching with the confectionery chain Sprüngli on Paradeplatz and with Swiss pastry specialist Ewald Notter, who’s now profitable in Miami, Florida.
She stated that along with the impeccable high quality of the merchandise, the environmental facet has all the time been vital to her, that’s, the manufacturing chain is clear and the origin of the cocoa is sustainable. Cocoa farmers are assured of revenue and the residing setting is managed responsibly. A round financial system is applied in factories and all through the worth chain to cut back the quantity of waste.
His excellent contribution to the additional improvement of the sweets and snacks trade will probably be acknowledged at ISM by a global jury composed of representatives from trade, commerce and science. “I’m delighted to obtain this distinction, which is a large honor for the corporate and exhibits that my work may be very a lot appreciated”, underlined Majlen Fazer.
The ISM Award will probably be introduced on the ISM Festive Dinner on April 23, 2023. The laudation will probably be held by Tom Lindblad, Managing Director of Fazer Industrial Items.
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