The date couldn’t have been higher chosen for Mühlenchemie. On World Flour Day, March 20, 2023, this pioneer in flour enchancment and standardization showcases its recent, up to date design and kicks off the worldwide celebration of its 100 years of existence. The brand new model outfit, with which MC shows his new self-image internally and externally, is straight away put into use. It’s based mostly on the Mühlenchemie roots which have made the corporate what it’s in the present day, what it stands for and what it can do sooner or later – as a worldwide market chief, innovation driver and connecting connector within the flour milling {industry}, and as a inventive flour processing skilled who’s at all times there with the shopper.

“As we speak, we’re a worldwide participant within the enchancment and standardization of flours. Yearly, our options course of greater than 150 million tons of wheat, making a priceless contribution to the meals safety of the world’s inhabitants. Over our 100-year historical past, we now have developed many inventions which were and stay industry-leading. As we speak we’re at dwelling in all places and our coronary heart beats in Ahrensburg, within the Stern-Know-how Heart ‘Futuremaker’. With our slogan “Understanding flour” we categorical this self-image, and our new look highlights it much more,” explains Peter Steiner, International Head of the Mühlenchemie enterprise unit.

The model new outfit was preceded by cautious market evaluation and buyer surveys. The intention of the relaunch was to transmit the values ​​and picture of the corporate into the long run, and to underline its position as a worldwide market chief, driver of innovation and direct associate of mills and millers world wide. complete, with out shedding contact with its origins. The brand new design needed to signify a logical additional improvement of the model and stay recognizable. Evolution as an alternative of revolution was the thought. Accordingly, the emblem has been modernized and emphasizes “MC” because the abbreviated type of Mühlenchemie, with a assured, dynamic and worldwide look. This makes this already sturdy model much more tangible the world over. The roots stay seen by means of the mixture of company colours and the diamond, image of wheat and key visible. Prospects and MC Specialists are equally essential within the visible language and converse the identical language.

MC is in direct dialogue with greater than 2000 factories in additional than 150 nations. It’s supported by a group of over 150 researchers and builders in 12 Stern Know-how Facilities together with Mexico, Singapore, India, China, Kazakhstan, Turkey, Kenya and Nigeria. Their information is pooled on the central expertise middle “Futuremaker” Stern in Germany and reworked into tailored options for the necessities of the worldwide milling {industry}.

The brand new company design applies to all ranges of the corporate. Will probably be seen on the web site, in social media, in product communication and at commerce festivals and occasions.

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